Sobha Realty, a globally recognized luxury real estate developer, has launched a captivating brand film for its new ONE Sobha App. The film aims to highlight the unique features of this meticulously designed all-in-one digital platform, created to elevate every stage of the customer journey with exceptional attention to detail.
Through creative visuals and a narrative centered on artistry and user convenience, the brand film, directed by the acclaimed photographer and artist Tejal Patni and developed in collaboration with ANC Advertising Agency, showcases Sobha Realty’s vision of seamlessly blending modern technology with a human-centric approach. As part of Sobha Realty’s strategy to boost awareness and digital engagement among its global clientele, the film illustrates how the ONE Sobha App acts as a digital extension of the Sobha Realty experience for both current and prospective homeowners.
Ashish Parakh, Group Chief Sales and Marketing Officer of Sobha Realty, emphasized the brand’s philosophy, stating, “At Sobha Realty, we’ve always believed that true luxury is in the details. The ONE Sobha App is a natural evolution of our ‘Art of The Detail’ philosophy, offering a seamless and comprehensive tool that not only meets the functional needs of our customers, but enriches their overall lifestyle, thoughtfully covering all aspects of their journey. By optimising our digital channels, we renew our commitment to providing innovative solutions that can streamline our customers’ experience.”
Aligned with Sobha Realty’s customer-first ethos, the ONE Sobha App provides existing homeowners and residents with a smart, secure, and effortless way to manage their properties. By leveraging technology to save residents’ time and effort, the app allows customers to easily book amenities, request services, and manage guest access, further enhancing the unique luxury living experiences Sobha Realty promises.
Furthermore, the ONE Sobha App empowers potential homebuyers and investors to make well-informed decisions by offering streamlined access to real-time project updates, live inventory availability, and secure online payment options with the highest levels of cybersecurity. Reflecting Sobha Realty’s global reach, the ONE Sobha App offers customer support in over 100 languages, including English and Arabic.
The ONE Sobha App represents a natural progression of Sobha Realty’s focus on integrating innovation into luxury living. This emphasis is underpinned by the company’s unique position as the only fully backward integrated real estate developer in the region, a model that has earned it recognition as a case study at Harvard University. With complete in-house control over design, construction, and delivery, Sobha ensures unparalleled quality and excellence at every touchpoint, from initial concept to final completion. The ONE Sobha App is now available for download.
Key Highlights:
- Sobha Realty has launched a brand film for its new ONE Sobha App, highlighting its detailed design and user-centric features.
- The app aims to enhance the customer journey for both existing and potential homeowners, offering property management and real-time information.
- Directed by Tejal Patni, the film showcases Sobha Realty’s commitment to blending technology with a human touch.
- The ONE Sobha App supports over 100 languages and offers features like amenity booking, service requests, and secure online payments.