Madison Media, a prominent unit of Madison World, has been appointed as the media agency of record (AOR) for Nexus Select Malls, marking a significant partnership aimed at enhancing brand visibility and consumer engagement across multiple platforms. This collaboration will see Madison Media handle both traditional and digital media mandates, including TV, print, radio, cinema, outdoor advertising, and digital branding and activation.

Nishank Joshi, Chief Marketing Officer at Nexus Select Malls, expressed enthusiasm about the partnership, stating, “At Nexus, we are constantly evolving to stay ahead of the curve, ensuring that our shoppers find us wherever they engage with media. With our robust online-offline presence through our malls and Madison Media’s deep understanding of consumer behavior and media consumption habits, we believe this partnership will further strengthen our integrated marketing approach.”

Joshi emphasized that Madison Media’s strategic insights and proven track record would be instrumental in amplifying brand communication and driving footfalls across their portfolio of malls. He added that they look forward to setting new benchmarks in omnichannel retail marketing.

Vandana Ramakrishna, COO of Madison Media Ace, highlighted the exciting opportunity this partnership presents to redefine omnichannel retail marketing. “In today’s ever-evolving landscape, success lies in seamlessly integrating data, creativity, and strategic media to drive meaningful consumer engagement. With Nexus’s innovative approach and extensive retail presence, our goal is to localize effectively while simultaneously strengthening brand affinity and delivering tangible business results,” she stated.

The collaboration aims to maximize visibility through targeted marketing strategies that ensure greater reach and engagement with key audiences. With 18 malls across 14 cities in India, Nexus Select Malls is poised to leverage Madison Media’s expertise to enhance its market presence.

Nexus Select Malls is India’s first Real Estate Investment Trust (REIT) and one of the largest mall owners in the country. The malls feature a curated mix of national and international brands, innovative designs, and amenities that foster community engagement while providing unparalleled retail experiences.

As consumer preferences continue to evolve in the digital age, the partnership between Madison Media and Nexus Select Malls is expected to create a more integrated shopping experience that resonates with modern consumers.

Madison Media’s appointment as the media AOR for Nexus Select Malls marks a strategic alliance aimed at enhancing brand visibility and consumer engagement through innovative marketing strategies. As both companies work together to redefine omnichannel retail marketing, they are set to create new benchmarks in how retail brands connect with shoppers across various platforms.

Key Highlights:

• Madison Media appointed as media AOR for Nexus Select Malls.
• The agency will manage both traditional and digital media strategies.
• The partnership aims to enhance brand visibility and consumer engagement.
• Nexus Select Malls features a mix of national and international brands across 18 locations.