Ola Electric is poised to enter the electric motorcycle segment with the launch of its Roadster series, marking a significant expansion beyond its successful electric scooter offerings. Deliveries for the Roadster X series are set to begin in mid-March 2025, with introductory prices starting at ₹74,999. This move is part of Ola’s broader strategy to enhance its presence in India’s growing electric vehicle market and achieve profitability by the first quarter of FY26.

Ola Electric has been a dominant player in the electric scooter market, with a market share of 30% by January 2025. The company aims to replicate this success in the electric motorcycle segment, which is currently less penetrated but holds immense potential. By launching electric motorcycles, Ola seeks to accelerate EV adoption and make electric vehicles the first choice for Indian riders.

Key Features of the Roadster Series

• Variants and Pricing: The Roadster series includes multiple variants, with prices starting at ₹74,999 for the base model.
• Battery Options: The Roadster offers different battery capacities, including 3.5 kWh, 4.5 kWh, and 6 kWh variants.
• Performance: The Roadster boasts a claimed top speed of 126 kmph and a 0-40 kmph time of 2.2 seconds.

Ola Electric’s entry into the motorcycle segment is crucial for its profitability goals. The company aims to achieve profitability by the first quarter of FY26, driven by increased sales volumes and economies of scale. By expanding its product line to include motorcycles, Ola can leverage its existing manufacturing infrastructure and distribution network, potentially reducing costs and enhancing profitability.

As Ola Electric ventures into the motorcycle market, it faces challenges from established players like Revolt Motors and Ultraviolette Automotive. The success of its motorcycle business will depend on its ability to deliver high-quality products, maintain competitive pricing, and expand its service network to support the new offerings.

In addition to the Roadster series, Ola Electric has announced plans to launch more motorcycle models, including the Cruiser, Diamondhead, and Adventure. These models are expected to be launched in phases throughout 2025 and 2026, with prices ranging from ₹1.5 lakh to ₹3.5 lakh. The Cruiser and Diamondhead are slated for launch in mid-2025, while the Adventure model is expected later in the year.

The Indian electric motorcycle market is nascent but growing rapidly. Ola Electric’s entry into this segment presents opportunities for market expansion and increased competition, which could drive innovation and affordability in electric vehicles.

Ola Electric’s foray into the electric motorcycle segment marks a significant step in its journey towards profitability. With the Roadster series and upcoming models like the Cruiser and Adventure, Ola is well-positioned to capture a substantial share of the growing electric motorcycle market in India.

Key Highlights:

• Ola Electric is set to begin deliveries of its Roadster X series in mid-March 2025, marking its entry into the electric motorcycle segment.
• The company aims to achieve profitability by Q1 FY26, driven by expanded product offerings and increased sales.
• Ola Electric plans to launch additional motorcycle models, including the Cruiser, Diamondhead, and Adventure, throughout 2025 and 2026.
• The company faces challenges in the competitive electric motorcycle market but is well-positioned to leverage its existing infrastructure and brand presence.