Omnicom Group Inc., a global leader in marketing and advertising, has formally submitted a request to the Competition Commission of India (CCI) for approval of its proposed acquisition of The Interpublic Group of Companies, Inc. (IPG). This monumental deal, valued at approximately $30 billion, is expected to reshape the global advertising landscape by creating a combined entity with $65 billion in global media billings.

Under the proposed transaction, Omnicom’s wholly owned subsidiary, EXT Subsidiary Inc. (Omnicom Merger Sub), will merge with IPG, resulting in IPG becoming a wholly owned subsidiary of Omnicom. Following the merger, Omnicom Merger Sub will cease to exist, while IPG will continue its operations under the new ownership structure.

Omnicom CEO John Wren will remain at the helm of the combined entity, while IPG CEO Philippe Krakowsky will assume the role of Co-President and COO alongside Daryl Simm. Krakowsky will also co-chair the Integration Committee post-merger14. Omnicom shareholders will own 60.6% of the combined company, with Interpublic shareholders holding 39.4%.

The deal is contingent upon securing regulatory approvals worldwide, including clearance from the CCI, as well as shareholder approvals from both companies. The merger is expected to close in the second half of 2025.

This acquisition is seen as a strategic opportunity to enhance platform capabilities and talent across a global network. The combined entity aims to leverage its scale and resources to meet evolving consumer demands in a rapidly changing market14.

The successful completion of this acquisition is expected to trigger further consolidation within the global advertising industry, as smaller mergers may follow within Omnicom’s network of agency brands.

In India, the merger will introduce new dynamics in the media buying space, positioning the combined entity as a formidable competitor with a diverse client roster that includes major brands like Tata Motors and Amazon.

Omnicom’s acquisition of IPG marks a significant milestone in the advertising industry, promising to create a uniquely comprehensive portfolio of services. As the deal awaits regulatory approvals, it is poised to redefine the global marketing landscape with its enhanced capabilities and scale.

Key Highlights:

• Acquisition Overview: Omnicom seeks CCI approval for its $30 billion acquisition of IPG, creating a combined entity with $65 billion in global media billings.
• Merger Structure: IPG will become a wholly owned subsidiary of Omnicom, with Omnicom Merger Sub ceasing to exist.
• Leadership and Ownership: John Wren will remain CEO, while Philippe Krakowsky becomes Co-President and COO.
• Regulatory Approvals: The deal requires global regulatory approvals, including from the CCI, and is expected to close in the second half of 2025.