Bollywood star Varun Dhawan has been announced as the new face of Ajio, a leading fashion and lifestyle platform. This collaboration aims to amplify Ajio’s brand presence with Dhawan’s youthful energy and widespread appeal.
Breaking away from traditional endorsement reveals, Ajio utilized LinkedIn to unveil Dhawan as their latest ambassador. In a bold move, the actor debuted his own LinkedIn profile, showcasing his career milestones and upcoming ventures. The innovative approach garnered significant attention, aligning with Ajio’s commitment to fresh and unconventional marketing tactics.
As part of the campaign, Varun Dhawan featured in a candid, conversational interview alongside Shraddha Kapoor, Ajio’s existing ambassador. The duo, known for their on-screen chemistry, discussed their professional journeys, shared fashion insights, and revealed behind-the-scenes anecdotes from their lives, blending charm and relatability into Ajio’s branding strategy.
With Dhawan on board, Ajio seeks to reinforce its positioning as a fashion-forward and aspirational brand. The actor’s dynamic persona and connection with younger audiences make him a fitting choice to represent Ajio’s evolving style and vision.
Credit: This article is based on reports from The Economic Times and official brand announcements.
Key Highlights:
- Bollywood actor Varun Dhawan is now the brand ambassador for Ajio.
- The announcement was made innovatively through Dhawan’s first-ever LinkedIn profile.
- Dhawan and Shraddha Kapoor featured in a lively discussion, highlighting fashion and career journeys.
- Ajio aims to solidify its youth-oriented and fashion-centric appeal with Dhawan’s involvement.