Moneycontrol, India’s leading financial news platform, has solidified its position at the top, recording an impressive 53.94 million unique visitors in October 2024, according to data from Comscore. This achievement sets it far ahead of its competitor, Economic Times (ET), which garnered only 39.61 million unique visitors during the same period.
Beyond the impressive visitor count, Moneycontrol also surpassed ET in key engagement metrics, showing its dominance in the digital finance landscape. The platform registered 491.5 million page views in October, nearly double ET’s 250.8 million. Additionally, users spent a total of 458.6 million minutes on Moneycontrol, surpassing ET’s 294.8 million minutes by over 50%, highlighting the platform’s ability to retain its audience and keep them engaged.
Moneycontrol Pro, the subscription-based service offered by Moneycontrol, has seen rapid growth. In October, it surpassed the milestone of 1 million paying subscribers, further cementing its place as India’s largest news subscription platform. This achievement places Moneycontrol Pro among the top 15 subscription services globally, underscoring its significance in the financial news sector.
The success of Moneycontrol can be attributed to its consistent delivery of high-quality, reliable content that resonates with its audience. By focusing on delivering cutting-edge financial news and insights, the platform has become a trusted hub for India’s business and investor community.
Moneycontrol’s leadership in unique visitors, engagement metrics, and subscription growth reflects its relentless commitment to providing value to its users. As the digital finance sector continues to evolve, Moneycontrol remains at the forefront of delivering financial insights and news that matter to its audience.
Credit: This article is based on information from Comscore, Moneycontrol, and Economic Times.
Key Highlights:-
- Moneycontrol surpassed 53.94 million unique visitors in October 2024.
- The platform doubled its competitor, Economic Times, in page views and user engagement.
- Moneycontrol Pro reached 1 million paying subscribers, marking a significant achievement.
- The platform continues to deliver high-quality content to cater to India’s investor community.