Times Music has announced the appointment of Sheveeta Hegde as the new Head of Brand Solutions and Music Partnerships. With a distinguished 18-year career in radio, digital content, intellectual property (IP) creation, and celebrity solutions, Sheveeta is poised to drive innovative revenue opportunities and foster impactful collaborations between brands and the music industry.
Sheveeta Hegde brings with her a wealth of experience, having spent 12 years at Radio Mirchi in various leadership roles, including West and Central Head of TV Impact Properties and Group Head for Corporate and Retail Business. Her tenure at Radio Mirchi solidified her reputation as a strategic leader in the entertainment industry.
Sheveeta’s move to Pocket Aces as Head of Monetization further reinforced her industry prowess, where she played a pivotal role in scaling operations and launching successful initiatives that contributed to the company’s rapid growth in the digital content space.
Mandar Thakur, CEO of Times Music, expressed his enthusiasm about Sheveeta’s appointment, stating, “Her expertise and ability to deliver innovative solutions to brands and advertisers will be key to driving the growth of our new division dedicated to brand partnerships.” This new division is expected to enhance Times Music’s ability to engage brands and advertisers, offering unique music-based solutions and opportunities to integrate music with marketing strategies.
Sheveeta Hegde shared her excitement about joining Times Music, emphasizing her eagerness to leverage her experience in the industry to create meaningful partnerships. She stated, “I’m thrilled to join Times Music and look forward to leveraging my experience to work with brands and advertisers to provide innovative music solutions.”
This strategic appointment highlights Times Music’s commitment to strengthening its position in the evolving music and entertainment landscape. By focusing on brand partnerships and leveraging Sheveeta’s deep understanding of the entertainment industry, the company aims to forge impactful collaborations that will not only expand its reach but also create new opportunities in the music business.
Credit: This article is based on information from Times Music Official Press Release, Business Standard, and Livemint.
Key Highlights:-
- Times Music appoints Sheveeta Hegde as Head of Brand Solutions and Music Partnerships.
- Sheveeta brings 18 years of experience in radio, digital content, and celebrity solutions.
- She will drive innovative revenue opportunities and build collaborations with brands and advertisers.
- Mandar Thakur, CEO of Times Music, emphasizes Sheveeta’s ability to deliver impactful solutions.
- The appointment underscores Times Music’s focus on strengthening its position in the music and entertainment industry.