Cricket legend Mahendra Singh Dhoni has unveiled his official fan app, DHONI, in partnership with Single.id, a cross-reward program managed by Enigmatic Smile. The app is designed to offer fans an exclusive and engaging platform to interact with Dhoni and receive exciting rewards, marking a major step in fan engagement within the sports and digital content landscape.
The DHONI app allows fans to connect with Dhoni in real-time, offering access to exclusive content, behind-the-scenes footage, and early previews of his events. Fans will also be able to earn rewards, including a 7% cashback across India and exclusive DHONI merchandise, making it a unique offering in the sports celebrity app space.
“We are thrilled to unveil DHONI. This app will allow MS Dhoni’s fans to connect with him like never before. From exclusive content to exciting rewards, it’s an incredible platform for fans to engage with their idol,” said Bish Smeir, CEO of Enigmatic Smile.
The waiting list for the app is now open, with the first one million fans to register receiving an exclusive preview of the app’s features. This early access includes interactive tools and reward opportunities that will enhance the user experience. The app will soon be available for download on both the App Store and Google Play Store.
Dhoni himself expressed his excitement, stating, “I’m extremely excited about bringing DHONI to my fans. Nothing like this has been done before, so we’re going to be learning as we go. Through DHONI, I look forward to directly connecting with everyone who has supported me over the years.”
Chandra Bhushan, Country Head of Enigmatic Smile, emphasized that DHONI is not just about content but offers a gateway to exclusive experiences and rewards, driven by the Single.id ecosystem.
Key Highlights:
- MS Dhoni has launched DHONI, a fan app in collaboration with Single.id and Enigmatic Smile.
- The app offers exclusive content, rewards, and real-time interaction with Dhoni.
- The first one million fans to register will receive early access to the app’s features and rewards.
- DHONI promises to enhance fan engagement by offering a unique platform with exciting, personalized experiences.