News18 Bangla has launched a powerful ad campaign this festive season, celebrating the strength and resilience of women. Unveiled during Durga Puja and continuing throughout the season, the initiative aims to highlight Nari Shakti (women’s power), making a compelling connection between the divine strength of Maa Durga and the everyday women who embody similar resilience.
The campaign features stories of women professionals from diverse fields, such as doctors, teachers, journalists, and advocates, who have overcome significant challenges in their careers and lives. These women are portrayed as modern-day manifestations of Maa Durga, each contributing positively to society despite the odds. The campaign’s resonance and impact have earned it a spot in Ads of the World, gaining significant recognition across media platforms.
In a statement, Samrat Mukherjee, Vice President at Madison World, lauded the campaign, stating, “News18 Bangla’s campaign to celebrate women of all professions is a true tribute to the spirit of Goddess Durga – strength, courage, and resilience! By highlighting the achievements of women in various fields, News18 Bangla is helping to break down barriers and create a more inclusive world.”
The campaign is set to culminate in the Dashobhuja Awards, an annual flagship event by News18 Bangla. This ceremony will honour ten extraordinary women from remote areas of West Bengal, who have achieved remarkable milestones in their respective fields despite staying out of the public eye. The awards, which will celebrate their accomplishments, align with the campaign’s theme of recognising women’s achievements and contributions to society.
The campaign holds a special significance in the socio-cultural context of West Bengal, where women’s empowerment and gender equality have been gaining prominence. It serves as a tribute to their role in the community, empowering them and helping challenge the stereotypical norms surrounding women’s roles.
Key Highlights:-
- News18 Bangla’s ad campaign celebrates women’s resilience and strength, drawing parallels to Maa Durga.
- The campaign features stories of women from diverse professions who have overcome obstacles.
- The campaign will culminate in the Dashobhuja Awards, recognising 10 extraordinary women from West Bengal.