This Durga Pujo, ABP Ananda is launching a powerful initiative titled ‘Celebrate the Durgas,’ honoring everyday women who embody the strength, courage, and resilience of Maa Durga. The campaign aims to recognize the significant role these women play in overcoming life’s challenges with grace and determination.
Under the tagline “Durga Pujo Maane Durgader Pujo,” the campaign seeks to redefine the essence of the festival. It emphasizes not just the celebration of Durga Pujo but also the acknowledgment of women who exemplify the goddess’s strength and power. In a time when women’s safety and empowerment are pressing societal issues, ‘Celebrate the Durgas’ shines a spotlight on these unsung heroines who fight invisible battles daily.
The campaign serves as a reminder that the legacy of Maa Durga lives on in every woman who stands against injustice and navigates life’s challenges fearlessly. By highlighting the urgent need for change, ABP Ananda encourages viewers to recognize and celebrate the “Everyday Durgas” in their communities, inspiring a collective commitment to empowerment and equality.
This year’s ABP Ananda Sharad Ananda programming features a mix of new and existing content that reflects the spirit of the festival. From insightful stories to light-hearted moments, the programming aims to resonate with a diverse audience while remaining sensitive to contemporary issues.
The campaign also promotes “Paara e Paara e Serar Lodai 2024,” a popular reality game show returning for its 11-episode run. Airing daily at 5:30 PM, the show features local Durga Pujo Committees from across the city competing in a spirited contest that celebrates community.
ABP Ananda has refreshed its Surakshar Puraskar to the ABP Ananda Sarbojanin Purashkar, expanding its criteria to recognize creativity, artistry, and community responsibility in Durga Pujo celebrations. This award will honor the top Pujo Committees based on their balance of creativity and social responsibility.
Through the ‘Celebrate the Durgas’ campaign, ABP Ananda aims to inspire viewers to reflect on the true meaning of Durga Pujo. This year’s festival honors women as embodiments of Maa Durga, reinforcing the message of strength and resilience that defines their lives. By highlighting these attributes, ABP Ananda advocates for societal change and a unified commitment to empowerment.
Key Highlights:
- ABP Ananda launches ‘Celebrate the Durgas’ campaign to honor everyday women during Durga Pujo.
- The initiative encourages reflection on women’s strength and resilience, promoting societal change.
- This year’s programming includes diverse content, featuring the reality game show “Paara e Paara e Serar Lodai 2024.”
- The ABP Ananda Sarbojanin Purashkar will recognize top Pujo Committees for creativity and social responsibility.
Credit: This article is based on information from ABP Ananda, Times of India, and Hindustan Times.