Disney Star has announced a robust sponsorship line-up for the ICC Women’s T20 World Cup 2024, emphasizing the growing interest and commercial value of women’s cricket. The event has attracted 14 major sponsors from various sectors, including Dream11, ICICI Bank, Maruti Suzuki, Hero, and OnePlus, showcasing the increasing support for women’s sports.
Ajit Varghese, Head of Network – Ad Sales at Disney Star, remarked, “The ICC Women’s T20 World Cup 2024 is set to transform the sporting landscape, offering a powerful opportunity to unite global audiences and spotlight the very best of women’s cricket.” The event is expected to build on the momentum of previous tournaments, which have driven significant growth in the sport.
The tournament, scheduled to take place in the UAE, will feature 10 teams competing across 23 matches at the Dubai International Stadium and Sharjah Cricket Stadium. The matches will be broadcast exclusively on Disney Star Network and Disney+ Hotstar, enhancing the reach of the tournament globally. The involvement of top-tier brands further highlights the increasing recognition of women’s cricket as a valuable platform for corporate sponsorship.
Key Highlights:
- Disney Star secures 14 sponsors, including Dream11, ICICI Bank, Maruti Suzuki, and Hero, for the ICC Women’s T20 World Cup 2024.
- The tournament will be broadcast on Disney Star Network and Disney+ Hotstar, featuring 23 matches across 17 days in the UAE.
- The event marks a significant moment for women’s cricket, underscoring its rising commercial value and global appeal.