Health-tech startup Sugar.fit has announced the iconic cricketer Sachin Tendulkar as its new brand ambassador. The partnership aims to bolster the company’s mission of providing sustainable solutions for Type 2 diabetes management and reversal. Tendulkar’s association with Sugar.fit is a significant step in their fight against diabetes, aligning with his passion for fitness and healthy living.
Sugar.fit’s co-founders, Madan Somasundaram and Shivtosh Kumar, expressed their excitement about the collaboration, stating, “We are deeply honored to welcome Sachin Tendulkar as our brand ambassador and equity partner. His commitment to fitness resonates with our mission to help individuals regain control of their health.”
As part of the partnership, Tendulkar will not only represent the brand but also advocate for its diabetes management program. Sharing his views, Tendulkar said, “Sugar.fit shares my vision for a healthier India. Their efforts to change how people perceive diabetes and promote preventive care will play a crucial role in addressing this widespread condition. I am thrilled to be a part of their mission.”
This collaboration strengthens Sugar.fit’s presence in the digital health sector, reinforcing its position as a trusted and consumer-centric brand for diabetes care.
Key Highlights:
- Sachin Tendulkar Joins Sugar.fit: Tendulkar becomes brand ambassador and equity partner for Sugar.fit, focusing on diabetes management.
- Promoting Type 2 Diabetes Solutions: The partnership supports Sugar.fit’s mission to offer sustainable diabetes management and reversal solutions.
- Shared Vision for Health: Tendulkar aligns with Sugar.fit’s goal of promoting preventive care and raising awareness about diabetes.