Reliance Retail’s fashion platform, AJIO, announced a major partnership with Swedish fashion giant H&M. The collaboration aims to strengthen H&M’s online presence in India by offering over 10,000 styles in categories such as womenswear, menswear, kidswear, and home décor on the AJIO platform. This move also bolsters AJIO’s already robust international brand portfolio, providing consumers with affordable, high-quality fashion.
Starting at prices as low as ₹399, the collection will make global trends more accessible to Indian consumers. In addition to regular items, H&M’s A/W 2024 collection will be available, showcasing a blend of seasonal transitions, vintage opulence, and modernity. This launch is expected to increase H&M’s reach, especially in the expanding Indian market for online fashion.
Vineeth Nair, CEO of AJIO, highlighted that the inclusion of H&M reflects AJIO’s commitment to bringing international brands and trends to Indian customers. Meanwhile, Yanira Ramirez, Country Sales Manager for H&M India, emphasized the brand’s mission to make fashion accessible to all and its strategic focus on expanding through digital platforms like AJIO.
Key Highlights:-
1. AJIO has partnered with H&M, adding over 10,000 styles across categories.
2. The collaboration aims to enhance H&M’s online reach while strengthening AJIO’s international brand portfolio.
3. H&M’s A/W 2024 collection will be featured, blending modern and vintage elements at affordable prices.
4. The move underscores both companies’ commitment to expanding and innovating within India’s fashion industry.