ABP Network has strengthened its position as a leading digital news provider in India, dominating the Hindi, Marathi, and Bengali markets. Recent YouTube viewership data from Data Beings (September 6-13) highlights the network’s growing influence through its channels ABP News, ABP Majha, and ABP Ananda, each excelling in their respective language segments.
ABP News claimed the top spot in the Hindi news sector, capturing a notable 17 percent market share. This achievement showcases the channel’s broad reach and ability to consistently deliver timely, relevant content that resonates with its audience, solidifying its competitive edge over rivals.
In the Marathi news segment, ABP Majha continues its stronghold, achieving a commanding 34 percent market share during the week of Ganesh Chaturthi. This marks the third consecutive week where ABP Majha has maintained its No. 1 ranking, a testament to its local connection and dedication to delivering in-depth, culturally relevant news coverage.
Meanwhile, in the Bengali market, ABP Ananda maintained its leadership with a substantial 33 percent market share, cementing its position as Bengal’s top source of credible journalism. This consistent performance highlights the channel’s commitment to providing authoritative, trustworthy news in the region.
The media statement from ABP Network emphasized its unwavering focus on delivering high-quality news content across multiple languages, reinforcing its leadership in India’s diverse digital news space.
Summary:
- ABP News leads Hindi digital news with a 17% market share, outpacing competitors in delivering relevant content.
- ABP Majha holds a strong 34% market share in the Marathi segment, dominating for three consecutive weeks.
- ABP Ananda remains the top Bengali news source with a 33% market share, reflecting its reputation for credible journalism.