Zee Media Corporation Limited (ZMCL) has named Rajesh Sareen as its Chief Revenue Officer (CRO), placing him in charge of driving revenue strategies and creating new business opportunities across television, digital, and print platforms. Reporting directly to ZMCL CEO Karan Abhishek Singh, this move highlights the company’s commitment to growth and innovation within the evolving media landscape.
Sareen, a media industry veteran with over two decades of experience, previously held leadership roles at TV18 Broadcast Limited, Star India Private Ltd, BCCL, and HT Media Limited. He played a key role in driving revenue growth and building strategic partnerships in these organizations.
ZMCL CEO Singh expressed excitement over Sareen’s appointment, emphasizing his proven ability to lead revenue growth and seize new opportunities. As CRO, Sareen will focus on exploring innovative revenue models, expanding the company’s reach, and enhancing value-driven solutions for advertisers and partners.
Sareen himself looks forward to collaborating with Zee Media’s team to push the boundaries of innovation and capitalize on emerging trends in the media space.
Summary:
- Rajesh Sareen appointed as Zee Media’s CRO, tasked with leading revenue strategies and exploring new business models.
- Sareen brings 20+ years of experience from leadership roles at TV18, Star India, BCCL, and HT Media.
- ZMCL CEO Karan Singh highlights Sareen’s leadership in driving growth, with Sareen aiming to capitalize on media trends and forge strategic partnerships.