Fitday, a leading nutraceutical startup based in Hyderabad, has secured a significant investment from GMB Entertainment, owned by superstar Mahesh Babu. This strategic investment marks a crucial development for Fitday, enhancing its mission to revolutionize the nutrition and healthy snacking industry in India.
Fitday has gained a solid market presence with its products now available in over 10,000 stores nationwide. The capital infusion from Mahesh Babu is set to accelerate Fitday’s retail expansion and facilitate entry into new markets. This partnership not only highlights Fitday’s commitment to health and wellness but also boosts its credibility and visibility, essential for navigating the competitive nutraceutical sector.
Mahesh Babu’s investment is driven by his personal dedication to health and fitness, which aligns with the brand’s mission. The nutraceutical market in India is growing rapidly, with a projected expansion rate of 20% CAGR—three times the global average. The sector is expected to reach ₹2.5 lakh crore by 2026, spurred by increased health awareness, rising disposable incomes, and supportive government policies.
Fitday has made significant strides in the health and nutraceutical industries with innovative offerings such as multigrain chips, millet bars, plant proteins, and dietary supplements. The brand’s inclusive philosophy—“There is something for everyone”—has been central to its success.
Mahesh Babu expressed enthusiasm about the partnership, stating, “I’m excited to support Fitday’s groundbreaking work in nutrition and nutraceuticals. Their commitment to innovation and quality aligns with my values. I believe their new product line will set industry benchmarks. This investment reflects my confidence in their vision and potential impact on health and wellness across India.”
Suresh Raju, Founder and CEO of Fitday, remarked, “We are privileged to have Mahesh Babu’s support. This investment aligns perfectly with our strategic goals and reinforces our commitment to growth.”
Looking forward, Fitday plans to expand its product availability through national retail chains, educational institutions, and corporate partnerships, aiming to strengthen its presence in the B2C market.
Summary:
- Mahesh Babu’s investment in Fitday will accelerate its retail expansion and market entry.
- The Indian nutraceutical market is expected to grow at 20% CAGR, reaching ₹2.5 lakh crore by 2026.
- Fitday will broaden product availability through retail chains, educational institutions, and corporate partnerships.