Telugu movie channel Zee Cinemalu is celebrating its eighth anniversary with a rebranding initiative that promises to elevate the viewing experience for its audience. The channel’s refreshed identity, aligned with the tagline ‘Dil Pai Superhit,’ introduces subtle yet impactful changes in presentation and design. This rebranding marks a new chapter for Zee Cinemalu as it continues to engage viewers with captivating films, legendary characters, and epic stories, enhancing the cinematic experience.
The channel’s updated look features a vibrant color palette of orange, red, green, and white, symbolizing joy and confidence. These bold colors aim to create a lively atmosphere that resonates with viewers. Additionally, new features have been incorporated to boost message recall, ensuring a deeper connection with the content.
To commemorate this milestone, Zee Cinemalu is launching an eight-week entertainment marathon, culminating in a grand finale during Diwali. The festival will showcase brand-new debuts, special programming, and exclusive content, making the channel’s eighth anniversary a memorable celebration.
Anuradha Gudur, Chief Content Officer of Zee Telugu and Zee Cinemalu, expressed excitement about the rebranding, stating, “We are thrilled to present our audience with an enhanced and more immersive look and experience, reinforcing Zee Cinemalu’s commitment to delivering ‘Dil Pai Superhit’ entertainment. This new phase marks a significant step forward in our journey as we continue to innovate and elevate the viewing experience.”
Summary Points:
- Zee Cinemalu marks its eighth anniversary with a rebranding that enhances the viewing experience.
- The new vibrant color palette and features are designed to create a deeper connection with viewers.
- An eight-week entertainment marathon leading up to Diwali will showcase special programming and exclusive content.