L’Oreal Paris has announced Bollywood actress Alia Bhatt as its new global brand ambassador. Bhatt, who joins a distinguished roster of ambassadors including Viola Davis, Jane Fonda, and Kendall Jenner, will begin her role in the brand’s campaigns starting September 2024, according to a statement from L’Oreal.
Bhatt’s extensive film career, marked by diverse roles and critical acclaim, aligns with L’Oreal Paris’s core values of inclusivity and empowerment. The actress’s commitment to using her platform to promote inclusivity in cinema and her dedication to social causes were highlighted in the announcement.
Delphine Viguier-Hovasse, Global President of L’Oréal Paris, praised Bhatt for her advocacy and influence in Indian cinema, noting that her values resonate with the brand’s mission to uplift women and support female talent. Bhatt expressed her excitement about joining the L’Oreal Paris family, citing her admiration for the brand’s innovations and its focus on women’s empowerment.
Summary:
- L’Oreal Paris has appointed Alia Bhatt as its new global brand ambassador, starting September 2024.
- Bhatt’s diverse film career and advocacy for inclusivity align with L’Oreal’s values.
- L’Oreal Paris’s global president highlighted Bhatt’s influence in Indian cinema and commitment to social causes.