On December 19, 2024, The Ad Club Bangalore‘s Inspiration Room hosted an insightful session with Rasika Prashant, Co-Founder and CMO of Tata Soulfull. Held at Adda 1522, the event highlighted Rasika’s remarkable journey from her computer science background to co-founding a health-focused food brand. With millet-based products at the core of Tata Soulfull’s mission, the session offered valuable lessons on scaling a business and revolutionizing the food industry.
During a dynamic conversation with Sneha Walke, Founder of TheLittle Things Co. and an Executive Committee Member at The Ad Club Bangalore, Rasika discussed Tata Soulfull’s rapid growth. She credited the company’s success to a strong focus on product quality, continuous consumer feedback, and an unwavering commitment to its core values. Rasika explained how consumer insights played a crucial role in identifying market gaps and addressing consumer pain points.
Rasika emphasized the importance of direct-to-consumer (D2C) strategies for expanding Tata Soulfull’s reach. By tapping into quick commerce and leveraging continuous consumer feedback, the brand has been able to stay agile and responsive to evolving market needs. Rasika also explored the role of offline product sampling, showcasing how hands-on interaction with consumers allows brands to fine-tune their offerings and establish a deeper connection with their audience.
A standout theme of the session was Tata Soulfull’s clean-label approach. Rasika shared how the brand’s philosophy—“good for health, good for the planet, and good for the farmer”—has been at the heart of its product development. By prioritizing transparency in labeling and sourcing, Tata Soulfull is not only promoting healthier eating but also contributing to sustainable practices that benefit the environment and local farmers.
The event provided valuable insights on building a brand that is both consumer-focused and growth-driven. Rasika’s journey emphasized the power of consumer insights in creating products that truly resonate with people while scaling operations effectively. By focusing on what matters most to the customer, businesses can achieve sustainable growth while maintaining product integrity and trust.
Since its inception in May 2024, the Inspiration Room series has become a significant platform for thought leadership within the Bangalore creative community. The event continues to feature industry experts from various fields, offering inspiration and guidance to individuals looking to make an impact in their respective industries.
The session with Rasika Prashant was a powerful reminder of the importance of staying consumer-centric and using insights to drive brand growth. Tata Soulfull’s success story offers a roadmap for anyone looking to scale a brand in today’s competitive market. The event underscored the value of connecting with consumers, understanding their needs, and offering products that align with their lifestyle and values.
Summary:
- Rasika Prashant’s Journey: From computer science to co-founding Tata Soulfull, Rasika shared her entrepreneurial story.
- Brand Growth: The importance of product quality, consumer insights, and D2C strategies in scaling the brand.
- Clean-Label Products: Tata Soulfull’s commitment to health, sustainability, and farmer welfare.
- Inspiration Room’s Role: The session highlighted the significance of consumer-centric strategies in business success.