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Television Ratings India

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MIB Unleashes TRP Market: OTT Platforms, DPOs, and Big Tech Now Empowered to Establish Ratings Agencies

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In a monumental shift poised to revolutionize India's television and digital audience measurement landscape, the Ministry of Information and Broadcasting (MIB) has effectively "opened...
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MIB Proposes Major Amendments to TRP Guidelines, Invites Public Feedback to Enhance Transparency and Accountability

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The Ministry of Information and Broadcasting (MIB) has initiated a significant move to overhaul the regulatory framework governing Television Rating Agencies in India. In...

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