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Diwali Marketing: How Swiggy, Zepto, OPPO, and Titan Captured Festive Hype

The Diwali season represents the biggest consumer spending period in India, making it a crucial battleground for marketers. A recent analysis, dubbed "Mast or...

Swiggy Rolls Out ‘City Best,’ ‘Pure Veg,’ and Up to 60% Off Deals for Food on Train Festive Season

Swiggy has announced a comprehensive upgrade to its Food on Train service, introducing a suite of new features designed to enhance the culinary experience...

Instamart Onboards Ankit Jain as Senior Vice President of Operations

Swiggy Instamart, the quick commerce grocery delivery service from Swiggy, has announced the appointment of Ankit Jain as its new Senior Vice President of...

Instamart Unveils Bold New Blue Look, Stepping Out as Standalone Brand from Swiggy’s Shadow

Instamart, Swiggy's quick commerce arm, has unveiled a vibrant new brand identity, marked by a striking shift to the color blue, signaling its evolution...

Zomato, Swiggy Scrap ‘Rain Fee Waiver’ for Loyalty Members Amid Profit Push

In a move indicating increased focus on profitability, food delivery giants Zomato and Swiggy have discontinued the 'rain fee waiver' for their loyalty program...

Swiggy’s Losses Deepen to ₹1081 Crore in Q4 FY25 Amid Soaring Ad Spend

Despite a significant jump in revenue, food and grocery delivery platform Swiggy reported a widening of its consolidated net loss to ₹1081 crore in...

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