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Amazon Quietly Doubles Prime Video Ad Load to 4-6 Minutes Per Hour

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Amazon has reportedly doubled the ad load on its Prime Video streaming service, with viewers now experiencing between four to six minutes of commercials...
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Cable Operators Seek Regulatory Parity as FAST Blurs Broadcasting Boundaries

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Cable operators are increasingly demanding regulatory parity as the lines between traditional broadcasting and FAST (Free Ad-Supported Streaming TV) continue to blur. This demand...
Trending India

Disney-Reliance Merger Nears Completion, ‘Jio Star’ Set to Disrupt India’s Media Landscape

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The eagerly awaited merger between The Walt Disney Company's Disney Star and Reliance Industries' Viacom18 is now in its final stages, with the new...

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Minimalist Co-founder Mohit Yadav Joins Shark Tank India 5 as New Shark

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Mohit Yadav, the results-driven co-founder of the globally recognized...

Diwali Marketing: How Swiggy, Zepto, OPPO, and Titan Captured Festive Hype

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The Diwali season represents the biggest consumer spending period...

Broadcasters Urge TRAI to Withdraw Draft Amendments, Flag Dilution of Audit Rights

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In a significant development concerning the Indian broadcasting sector,...

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