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Linear TV’s Digital Dilemma: Pay TV’s Strategic Pivot in India’s Streaming Era

At the World Audio Visual and Entertainment Summit (WAVES) 2025, industry leaders convened to address the evolving landscape of India's television industry. With the...

Cord-Cutting to Impact Pay TV: Revenues Expected to Contract Up to 3% in FY2026

The Indian pay-TV industry is facing significant challenges due to the ongoing trend of cord-cutting, where subscribers are increasingly shifting from traditional pay-TV services...

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