The second edition of the ET-Snapchat Gen Z Index, compiled in partnership with Kantar, has revealed a nuanced picture of streaming preferences among India's...
In a significant move set to redefine India’s over-the-top (OTT) landscape, OTTplay Premium, India's leading AI-powered content discovery and aggregation platform, has announced a...
In a monumental shift poised to revolutionize India's television and digital audience measurement landscape, the Ministry of Information and Broadcasting (MIB) has effectively "opened...
The Indian government is reportedly considering a significant amendment to the proposed Broadcasting Services (Regulation) Bill, 2023, with sources indicating that social media platforms...
A recent Mobile Audience Measurement report for March 2025, released by global data and analytics firm Nielsen, indicates a significant surge in the consumption...
A recent decision by the Supreme Court has sent ripples of concern throughout the Indian broadcast industry, already grappling with declining advertising revenues, intense...