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Cannes Lions 2025: Global Entries Reach 26,900, Signalling Strong Growth in Design, B2B, and Purpose-Driven Creativity
The Cannes Lions International Festival of Creativity has announced a robust total of 26,900 submissions for its 2025 Awards, reflecting widespread global participation and...
Brand Sparring Gets Serious: Why Calling Out Rivals is the New Marketing Knockout
The gloves are off in the marketing arena. Forget subtle hints and vague superiority claims – brands are increasingly stepping into the spotlight to...
Gen AI, Privacy, and Retention Set to Lead: 5 Marketing Trends to Watch in 2025
A recent report from CleverTap, a leading customer engagement platform, highlights five crucial trends poised to reshape marketing and customer engagement in 2025. As...
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