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Music Artists Rise in Brand Endorsements: Challenging Film Stars and Cricketers

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Music artists are increasingly becoming significant players in the brand endorsement landscape, traditionally dominated by film stars and cricketers. Their appeal, particularly among younger...
News

ABD Limited Strengthens Marketing Team with Arvind Hangal and Roshni Chatterjee Appointments

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Allied Blenders and Distillers Limited (ABD Limited), a leading player in the Indian spirits industry, has announced the appointment of Arvind Hangal and Roshni...
News

Britannia Appoints Siddharth Gupta as New CMO Following Amit Doshi’s Resignation

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In a significant leadership transition, Britannia Industries Limited has announced that Siddharth Gupta will assume the role of Chief Marketing Officer (CMO), following the...
Entertainment

Ranveer Allahbadia-Samay Raina Row: Are Brands Rethinking Influencer Marketing?

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The recent controversy involving influencers Ranveer Allahbadia and Samay Raina has ignited discussions about the reliability of influencer marketing. Brands are now evaluating the...
Content

Amit Doshi Steps Down: What’s Next for Britannia’s Marketing Master?

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In a surprising turn of events, Amit Doshi has resigned from his position as Chief Marketing Officer (CMO) at Britannia Industries. Doshi, who has...
News

How Localized Branding Can Elevate Consumer Loyalty by 50%—Are You Ready to Adapt?

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BrandPulse Global, a frontrunner in consumer research, has unveiled compelling insights from its latest study, demonstrating the significant impact of localized branding on consumer...

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