Warner Bros. Discovery (WBD) has announced the appointment of Jerome Bigio as its new Senior Vice President of Marketing for the Asia-Pacific (APAC) region....
James Quincey, the CEO of Coca-Cola, recently addressed the challenges and limitations of artificial intelligence (AI) in marketing during his keynote speech at the...
The recent controversy involving influencers Ranveer Allahbadia and Samay Raina has ignited discussions about the reliability of influencer marketing. Brands are now evaluating the...