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India’s Digital Creators Poised to Drive $1 Trillion in Consumer Spending by 2030

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India's creator economy is undergoing a significant transformation, with digital content creators emerging as influential players in shaping consumer behavior. According to a forthcoming...
News

Delhi High Court: Influencers Agree to Remove Content Criticizing Dettol in Defamation Dispute

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The Delhi High Court was informed on Tuesday that influencer Raj Shamani, dermatologist Dr. Manjot Marwah, and co-accused influencer Ritik Chaturvedi have agreed to...
Content

Amazon Ramps Up Ad Spending on X After Earlier Reductions: A Strategic Shift in Digital Marketing

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In a notable shift in its digital marketing strategy, Amazon has significantly boosted its advertising spending on X (formerly Twitter), reversing previous cuts made...
Sports

Celebrity-Endorsed Ads Decline by 6% in 2024, But MS Dhoni Shines as the Most Sought-After Star

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In a surprising shift in the advertising landscape, celebrity-endorsed advertisements have seen a 6% decline in 2024, according to recent industry reports. Despite this...

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HT Labs & The Doers Company Forge India-Cyprus-UAE Innovation Corridor, Propelling AI-Driven Growth

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In a landmark agreement poised to significantly elevate India's...

BARC India “Done Its Homework,” Poised for New Era Amidst Policy Shifts, Says Shashi S Vempati

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The Broadcast Audience Research Council (BARC) India, the country's...

Sanjog Gupta Appointed ICC CEO; Ishan Chatterjee Takes Helm at JioStar Sports in Major Leadership Reshuffle

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In a significant leadership change impacting both global cricket...

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