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TV Ad Volumes Decline by 4% in 2024 Compared to 2023

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Advertising volumes on television, once regarded as one of the most dominant mediums, witnessed a 4% decline in 2024 compared to the previous year,...
Entertainment

‘Pushpa 2’, ‘Fighter’ Drive Co-Branded Advertising Surge in 2024

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In 2024, co-branded advertising experienced a significant boost, with the films ‘Pushpa 2’ and ‘Fighter’ leading the charge. Collectively, these movies contributed over 770...

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