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Digital Audience Measurement

Entertainment

MIB Unleashes TRP Market: OTT Platforms, DPOs, and Big Tech Now Empowered to Establish Ratings Agencies

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In a monumental shift poised to revolutionize India's television and digital audience measurement landscape, the Ministry of Information and Broadcasting (MIB) has effectively "opened...
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TAM Media Research Charts New Digital Course in India’s Evolving Ratings Landscape, Eyes Big Tech & DPO Alliances Amidst Liberalized MIB Norms

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TAM Media Research, the veteran media data intelligence firm and a joint venture between global giants Nielsen (USA) and Kantar (UK), is strategically repositioning...

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The Broadcast Audience Research Council (BARC) India, the country's...

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In a significant leadership change impacting both global cricket...

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