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Digital Audience Measurement

MIB Unleashes TRP Market: OTT Platforms, DPOs, and Big Tech Now Empowered to Establish Ratings Agencies

In a monumental shift poised to revolutionize India's television and digital audience measurement landscape, the Ministry of Information and Broadcasting (MIB) has effectively "opened...

TAM Media Research Charts New Digital Course in India’s Evolving Ratings Landscape, Eyes Big Tech & DPO Alliances Amidst Liberalized MIB Norms

TAM Media Research, the veteran media data intelligence firm and a joint venture between global giants Nielsen (USA) and Kantar (UK), is strategically repositioning...

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