Tuesday, October 21, 2025
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ConnectedTV

CloudTV Partners with WAVES OTT to Bring Indian Cultural Heritage to 12 Million Smart TV Users 

CloudTV, India's first homegrown Smart TV Operating System (OS), has announced a landmark strategic partnership with WAVES OTT, the public service digital platform of...

BARC India Gears Up for Connected TV Measurement Amid Industry Hurdles

The Broadcast Audience Research Council (BARC) India is preparing to launch its first Connected TV (CTV) audience measurement survey, as per a report by...

Frodoh Partners with Jeep for Engaging CTV Campaign

Frodoh, a leading player in the Connected TV (CTV) advertising space, has joined forces with Jeep to launch an innovative CTV campaign aimed at...

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