Tuesday, October 21, 2025
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CloudTV Partners with WAVES OTT to Bring Indian Cultural Heritage to 12 Million Smart TV Users 

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CloudTV, India's first homegrown Smart TV Operating System (OS), has announced a landmark strategic partnership with WAVES OTT, the public service digital platform of...
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BARC India Gears Up for Connected TV Measurement Amid Industry Hurdles

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The Broadcast Audience Research Council (BARC) India is preparing to launch its first Connected TV (CTV) audience measurement survey, as per a report by...
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Frodoh Partners with Jeep for Engaging CTV Campaign

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Frodoh, a leading player in the Connected TV (CTV) advertising space, has joined forces with Jeep to launch an innovative CTV campaign aimed at...

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Minimalist Co-founder Mohit Yadav Joins Shark Tank India 5 as New Shark

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Mohit Yadav, the results-driven co-founder of the globally recognized...

Diwali Marketing: How Swiggy, Zepto, OPPO, and Titan Captured Festive Hype

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The Diwali season represents the biggest consumer spending period...

Broadcasters Urge TRAI to Withdraw Draft Amendments, Flag Dilution of Audit Rights

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In a significant development concerning the Indian broadcasting sector,...

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