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ChanaJor

Micro Creators Over Stars: How ChanaJor is Transforming Film Marketing

India's traditional film marketing playbook is undergoing a radical shift as micro and mid-sized creators emerge as the primary drivers of movie discovery. According...

Indian OTT Industry Shift: 2025 Defined by Course Correction and Sustainability

The Indian Over-the-Top (OTT) landscape underwent a significant transformation in 2025, moving away from the era of aggressive expansion to one of strategic reassessment...

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