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Broadcast Industry

BARC India Revolutionizes TV Ratings: Weekly Unrolled Viewership Data to Be Released from June 26

In a significant paradigm shift for the Indian broadcast media landscape, the Broadcast Audience Research Council (BARC) India has announced it will discontinue its...

SC’s Dual Tax Ruling Rocks Broadcast Industry

A recent decision by the Supreme Court has sent ripples of concern throughout the Indian broadcast industry, already grappling with declining advertising revenues, intense...

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