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Music Artists Rise in Brand Endorsements: Challenging Film Stars and Cricketers

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Music artists are increasingly becoming significant players in the brand endorsement landscape, traditionally dominated by film stars and cricketers. Their appeal, particularly among younger...
Entertainment

‘Indian Idol S15’ Set to Premiere on October 26

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The highly anticipated ‘Indian Idol S15’ is set to premiere on Sony Entertainment Television on October 26 at 9:00 PM. This season introduces a...

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Toaster, Netflix Join Forces for Global Launch of Refreshed TV Experience

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International creative agency Toaster has partnered with streaming giant...

Gulshan Verma Appointed Director at Amazon Ads

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Amazon has onboarded Gulshan Verma as the new Director...

TRAI Extends Deadline for Feedback on Digital Connectivity Rating Draft Manual

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The Telecom Regulatory Authority of India (TRAI) has announced...

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