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WPP and Google Forge $400M AI Alliance to Revolutionize Marketing

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WPP and Google have announced a significant five-year expansion of their partnership, with WPP committing $400 million to adopt Google's advanced cloud and Artificial...
Tech

Liqvd Asia’s AdLift Unveils ‘Tesseract’: World’s First AI Brand Visibility Platform for the LLM Era

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Liqvd Asia, through its performance marketing division AdLift, today announced the groundbreaking launch of Tesseract, the world's first AI-powered brand visibility platform specifically designed...
Content

JioStarverse: AI Unlocks Influencer Power for Brands

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JioStar has stepped into the influencer marketing arena with the launch of 'JioStarverse', a data-led platform boasting over 500 influencers. This innovative platform leverages...

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Minimalist Co-founder Mohit Yadav Joins Shark Tank India 5 as New Shark

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Mohit Yadav, the results-driven co-founder of the globally recognized...

Diwali Marketing: How Swiggy, Zepto, OPPO, and Titan Captured Festive Hype

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The Diwali season represents the biggest consumer spending period...

Broadcasters Urge TRAI to Withdraw Draft Amendments, Flag Dilution of Audit Rights

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In a significant development concerning the Indian broadcasting sector,...

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