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ad industry
WPP Levels “Low-Quality” Ad Inventory Accusations Against Publicis’ Epsilon in Client Report
In a highly unusual and direct confrontation, global advertising behemoth WPP has launched a scathing attack on rival Publicis Groupe, alleging that its Epsilon...
Cookie U-Turn: Google Freezes Tracking Tech Amidst Legal Storm and Industry Revolt
Google has once again pressed pause on its long-promised crackdown on third-party cookies in its Chrome browser, bowing to a potent cocktail of legal...
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