The Inshorts Group is redefining brand visibility during the festive season through its flagship apps, Inshorts and Public. By offering tailored, multilingual solutions, Inshorts enables brands to effectively navigate the clutter of holiday advertising. Known for its concise 60-word summaries, Inshorts allows brands to deliver impactful messages that resonate with their target audiences. Complementing this, the Public app provides creative and hyperlocal solutions in multiple languages, ensuring that campaigns are both inclusive and locally relevant.
Myntra: Interactive Treasure Hunt
Inshorts hosted an interactive Treasure Hunt campaign for Myntra, seamlessly integrating game elements into users’ news feeds. Participants searched for hidden festival-themed symbols, and clicking on these unlocked exclusive offers. This gamified approach effectively engaged Myntra’s young audience, enhancing their shopping experience and making it more enjoyable.
Cadbury: Diwali Home Shopping Network
On the Public app, Cadbury Celebrations launched the “Diwali Home Shopping Network”, focusing on talented homepreneurs, particularly homemakers who turned their unique skills into successful businesses. The campaign featured videos highlighting local entrepreneurs and their one-of-a-kind Diwali products, utilizing influencer marketing in Hindi to forge connections with regional audiences.
HDFC: Spin the Wheel
In a bid to boost user engagement, Inshorts collaborated with HDFC to launch the “Spin the Wheel” campaign. Users spun an interactive wheel on the app for chances to win exciting offers on travel, electronics, and smartphones. This innovative approach combined gamification with promotional content, capturing user attention effectively.
KFC: Onam Special
KFC utilized the Public app for its Onam campaign, designed specifically for the Kerala audience. By employing location-based advertising, KFC delivered festive greetings in Malayalam and highlighted special offers. This campaign fostered a sense of community during the Onam celebrations, making it both relevant and engaging.
SBI: Festive Home Loan Game
Inshorts’ festive campaign for SBI featured an interactive “aim and shoot” game during Dussehra. Users aimed at a symbolic Ravan figure, and each successful shot revealed information about SBI’s home loan offerings. This creative approach intertwined cultural significance with educational content, providing an entertaining and informative user experience.
H&M: Personalized Style Guide
In partnership with H&M, Inshorts introduced a personalized style guide within the app. Users could enter their fashion preferences to receive tailored outfit recommendations from H&M’s extensive product range. This innovative tool streamlined the shopping process, enabling users to discover and purchase clothing and accessories that fit their individual tastes.
Piyush Thakur, Chief Revenue Officer of Inshorts & Public app, remarked that the festive season presents a unique opportunity for brands to differentiate themselves. He emphasized the commitment of the Brand Solutions team to craft high-impact campaigns that resonate with audiences through innovative, gamified, and localized content.
As the festive season unfolds, Inshorts Group remains dedicated to helping brands connect meaningfully with consumers, ensuring that their campaigns not only capture attention but also leave lasting impressions.
The innovative strategies employed by Inshorts and Public during this festive season illustrate a transformative approach to brand engagement. By leveraging gamification, localization, and tailored messaging, they are redefining how brands interact with their audiences, ensuring impactful and memorable marketing experiences.
For more information on these campaigns and strategies, you can visit the Inshorts Group website and explore their latest updates.
Key Highlights:-
- Inshorts Group enhances brand visibility during the festive season through tailored, multilingual solutions.
- Key campaigns include Myntra’s interactive Treasure Hunt, Cadbury’s Diwali Home Shopping Network, and HDFC’s Spin the Wheel.
- Piyush Thakur emphasizes the importance of innovative, gamified, and localized content for brand differentiation.
- The group’s strategies redefine brand engagement, ensuring memorable marketing experiences.