The highly anticipated ‘Bigg Boss 18’ returned to TV screens on October 6, and it’s bigger than ever.
With over 15 major brand partnerships, the reality show continues to strengthen its hold as a premier platform for both entertainment and advertising. Notable sponsors this season include Vaseline, Bella Vita, and Parle 20-20 Cookies, reflecting the show’s widespread appeal to millions of viewers and advertisers alike.
This season’s sponsors come from various industries, making it one of the most dynamic seasons yet. The brand roster includes:
• Vaseline and Harpic as legacy sponsors
• Ching’s Secret Schezwan Chutney, Parle 20-20 Cookies, and Go Cheese
• New players like Bella Vita, MyTrident, Blue Heaven, and Galaxy Chocolate
• Partners from the tech, lifestyle, and food categories such as First Games, Vimal Elaichi, Macho Sporto, Housing.com, Manforce, Siyaram’s, and Philips
The extensive brand presence highlights Bigg Boss’s reach across multiple industries, creating opportunities for deeper audience engagement through product placements and interactive segments.
This season introduces the theme ‘Time Ka Tandav’, adding a futuristic twist to the show’s traditional drama and intrigue. The omniscient presence of Bigg Boss has evolved into Bigg Boss Jaante Hain, keeping both contestants and viewers on edge with surprise predictions and high-stakes gameplay.
The show, launched at 9:00 pm on COLORS, is also available for 24×7 streaming on JioCinema for premium subscribers, offering continuous entertainment to its loyal fanbase.
This season’s sponsors are set to leverage Bigg Boss 18’s massive reach through interactive brand integrations, allowing for stronger engagement with the audience. From in-show placements to digital campaigns, the partnerships will enable brands to tap into the diverse consumer segments that Bigg Boss attracts.
With its unique format, high-profile contestants, and unparalleled brand collaborations, Bigg Boss 18 promises to redefine reality TV and provide viewers with one of the most thrilling seasons yet. The show continues to be a lucrative platform for brands to connect with audiences through innovative strategies that make it a must-watch for both fans and marketers.