Admitad, a leader in the affiliate marketing industry, has announced the integration of Cashli, a fintech startup focused on India’s growing loan and insurance markets. Cashli, with over 1 lakh unique partners promoting financial products like credit cards, loans, and insurance, is now part of Admitad’s portfolio. This integration aims to create a new business department with a $5 million investment dedicated to serving financial and insurance companies.
By bringing Cashli under its umbrella, Admitad is positioning itself to meet the evolving needs of India’s financial services sector. Cashli’s focus on offering niche products for financial and insurance companies will allow Admitad to develop more specialized services, particularly for publishers like insurance agents, call centers, and affiliates. This move will see Admitad transitioning its financial advertiser partners to Cashli, streamlining affiliate programs and enhancing service quality for both current and future clients.
The integration is also a response to the rapid growth of India’s loan and insurance sectors, which have been expanding by 25% annually. Cashli’s model is particularly relevant given India’s rising unemployment rate of 9.2% as of June 2024, especially in rural areas where job opportunities and wages are limited.
Cashli offers significant opportunities for individuals across India, particularly those without formal financial education. Through partnerships with leading brands such as TATA Capital, ICICI Bank, Aditya Birla Capital, Care Health Insurance, and others, Cashli partners can promote products and earn rewards for successful sales, such as issuing credit cards or selling insurance policies.
According to Cashli, an Indian partner could earn up to ₹45 lakhs per month, making this platform a potential game-changer for those looking to start small businesses.
Cashli also aims to support online affiliates, including YouTube channel owners, Telegram content creators, and content sites. The platform provides innovative monetization strategies for affiliates, helping them expand their revenue streams.
Neha Kulwal, Managing Director of Mitgo (Admitad’s parent company) and newly appointed Head of Cashli, explained, “Our goal is not only to help partners earn by selling financial products but also to create new monetization tools for NBFCs and established services. This approach will significantly boost revenues for services with an existing audience.”
Cashli’s mission extends beyond individual earnings to addressing broader financial challenges in India. By empowering partners to promote financial products, the platform is helping to improve financial literacy and increase access to banking services for underbanked and unbanked populations, even in remote areas of the country.
As Admitad and Cashli work together, this new initiative could reshape how financial products are distributed, unlocking new opportunities for both financial organizations and consumers.
Key Highlights:
• Admitad integrates Cashli to enhance its financial services affiliate offerings in India.
• Cashli partners can earn rewards by promoting financial products like loans and insurance.
• India’s growing loan and insurance markets, coupled with high unemployment, create opportunities for individuals to earn up to ₹45 lakhs per month.
• The platform promotes financial inclusion and boosts access to banking services for underbanked populations.
• Neha Kulwal, Managing Director at Mitgo, leads Cashli’s strategy for expanding financial product sales and monetization tools.