XPlatform

In a massive strategic pivot aimed at reshaping how users discover and engage with content, X has officially launched its new ‘Custom Timelines’ feature, a significant structural update to the platform’s interface. Rolling out this week, the feature allows Premium...

In a notable shift in its digital marketing strategy, Amazon has significantly boosted its advertising spending on X (formerly Twitter), reversing previous cuts made during the platform’s tumultuous period under Elon Musk’s leadership. This move signals Amazon’s renewed confidence...