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<item><title>JioStar Redefines TATA IPL 2026 Viewing Experience with ‘Watch on HD’ Campaign</title><link>https://pressroom.in/jiostar-redefines-tata-ipl-2026-viewing-experience/?utm_source=rss&amp;utm_medium=feed&amp;utm_campaign=rss-sports</link><guid isPermaLink="true">https://pressroom.in/jiostar-redefines-tata-ipl-2026-viewing-experience/</guid><pubDate>Wed, 22 Apr 2026 19:41:49 +0530</pubDate><dc:creator>PressRoom Desk</dc:creator><category>Sports</category><description>The Indian sports broadcasting landscape is undergoing a decisive shift as JioStar, the official broadcast and digital partner of the TATA IPL 2026, officially launches its latest marketing initiative, ‘Watch on HD’.</description><enclosure url="https://pressroom.in/uploads/2026/04/JioStar.webp" type="image/webp" length="0"/><media:content url="https://pressroom.in/uploads/2026/04/JioStar.webp" medium="image"/></item>
<item><title>Budweiser 0.0 Scores Big with Historic Five-Team IPL 2026 Partnership</title><link>https://pressroom.in/budweiser-0-0-scores-big-with-historic-five-team-ipl/?utm_source=rss&amp;utm_medium=feed&amp;utm_campaign=rss-sports</link><guid isPermaLink="true">https://pressroom.in/budweiser-0-0-scores-big-with-historic-five-team-ipl/</guid><pubDate>Wed, 01 Apr 2026 18:47:49 +0530</pubDate><dc:creator>PressRoom Desk</dc:creator><category>Sports</category><description>0 has officially announced its debut partnership with five major Indian Premier League (IPL) franchises for the 2026 season.</description><enclosure url="https://pressroom.in/uploads/2026/04/Budweiser.webp" type="image/webp" length="0"/><media:content url="https://pressroom.in/uploads/2026/04/Budweiser.webp" medium="image"/></item>
<item><title>BCCI Announces Massive ₹131 Crore Cash Reward for T20 World Cup-Winning Team India</title><link>https://pressroom.in/bcci-announces-massive-%e2%82%b9131-crore-cash-reward-for-t20/?utm_source=rss&amp;utm_medium=feed&amp;utm_campaign=rss-sports</link><guid isPermaLink="true">https://pressroom.in/bcci-announces-massive-%e2%82%b9131-crore-cash-reward-for-t20/</guid><pubDate>Tue, 10 Mar 2026 19:25:49 +0530</pubDate><dc:creator>PressRoom Desk</dc:creator><category>Sports</category><description>In a grand gesture celebrating a historic sporting achievement, the Board of Control for Cricket in India (BCCI) has announced a staggering ₹131 crore cash reward for the Indian men’s cricket team.</description><enclosure url="https://pressroom.in/uploads/2026/03/BCCI.webp" type="image/webp" length="0"/><media:content url="https://pressroom.in/uploads/2026/03/BCCI.webp" medium="image"/></item>
<item><title>Krafton Unveils 2026 Strategy: India Emerges as Hub for Next ‘Big Franchise IP’</title><link>https://pressroom.in/krafton-unveils-2026-strategy-india-emerges-as-hub/?utm_source=rss&amp;utm_medium=feed&amp;utm_campaign=rss-sports</link><guid isPermaLink="true">https://pressroom.in/krafton-unveils-2026-strategy-india-emerges-as-hub/</guid><pubDate>Sat, 17 Jan 2026 16:58:33 +0530</pubDate><dc:creator>PressRoom Desk</dc:creator><category>Sports</category><description>, the force behind the global phenomenon PUBG, has announced its 2026 management strategy with a sharp focus on India as a cornerstone for its mid-to-long-term growth.</description><enclosure url="https://pressroom.in/uploads/2026/01/krafton.webp" type="image/webp" length="0"/><media:content url="https://pressroom.in/uploads/2026/01/krafton.webp" medium="image"/></item>
<item><title>Australian Open 2026: Sony Sports Network to Broadcast First Grand Slam Live From Jan 18</title><link>https://pressroom.in/australian-open-2026-sony-sports-network-to-broadcast/?utm_source=rss&amp;utm_medium=feed&amp;utm_campaign=rss-sports</link><guid isPermaLink="true">https://pressroom.in/australian-open-2026-sony-sports-network-to-broadcast/</guid><pubDate>Fri, 16 Jan 2026 15:28:18 +0530</pubDate><dc:creator>PressRoom Desk</dc:creator><category>Sports</category><description>Sony Sports Network has officially announced its comprehensive broadcast and livestreaming plans for the Australian Open 2026.</description><enclosure url="https://pressroom.in/uploads/2026/01/ao.webp" type="image/webp" length="0"/><media:content url="https://pressroom.in/uploads/2026/01/ao.webp" medium="image"/></item>
<item><title>Yonex-Sunrise India Open 2026: Eurosport to Broadcast Live Action</title><link>https://pressroom.in/yonex-sunrise-india-open-2026-eurosport-to-broadcast/?utm_source=rss&amp;utm_medium=feed&amp;utm_campaign=rss-sports</link><guid isPermaLink="true">https://pressroom.in/yonex-sunrise-india-open-2026-eurosport-to-broadcast/</guid><pubDate>Fri, 09 Jan 2026 18:01:04 +0530</pubDate><dc:creator>PressRoom Desk</dc:creator><category>News</category><description>The Yonex-Sunrise India Open 2026 is set to reach millions of homes as the Badminton Association of India (BAI) partners with Eurosport for exclusive live television coverage.</description><enclosure url="https://pressroom.in/uploads/2026/01/eurosport.webp" type="image/webp" length="0"/><media:content url="https://pressroom.in/uploads/2026/01/eurosport.webp" medium="image"/></item>
<item><title>Riyadh 2026: Esports World Cup Opens National Team Partner Applications</title><link>https://pressroom.in/riyadh-2026-esports-world-cup-opens-national-team/?utm_source=rss&amp;utm_medium=feed&amp;utm_campaign=rss-sports</link><guid isPermaLink="true">https://pressroom.in/riyadh-2026-esports-world-cup-opens-national-team/</guid><pubDate>Fri, 09 Jan 2026 16:58:28 +0530</pubDate><dc:creator>PressRoom Desk</dc:creator><category>Sports</category><description>The Esports World Cup Foundation (EWCF) has officially launched the national team representation framework for the inaugural Esports Nations Cup 2026 (ENC).</description><enclosure url="https://pressroom.in/uploads/2026/01/Riyadh.webp" type="image/webp" length="0"/><media:content url="https://pressroom.in/uploads/2026/01/Riyadh.webp" medium="image"/></item>
<item><title>JioStar Secures 15 Top Sponsors for TATA WPL 2026</title><link>https://pressroom.in/jiostar-secures-15-top-sponsors-for-tata-wpl-2026/?utm_source=rss&amp;utm_medium=feed&amp;utm_campaign=rss-sports</link><guid isPermaLink="true">https://pressroom.in/jiostar-secures-15-top-sponsors-for-tata-wpl-2026/</guid><pubDate>Wed, 07 Jan 2026 21:53:59 +0530</pubDate><dc:creator>PressRoom Desk</dc:creator><category>Content</category><description>The TATA Women’s Premier League (WPL) is returning for its fourth edition from January 9 to February 5, 2026, solidifying its position as a major force in India’s sports and advertising landscape.</description><enclosure url="https://pressroom.in/uploads/2026/01/jiostar.webp" type="image/webp" length="0"/><media:content url="https://pressroom.in/uploads/2026/01/jiostar.webp" medium="image"/></item>
<item><title>Bangladesh Bans IPL Broadcast Following Mustafizur Rahman Row</title><link>https://pressroom.in/bangladesh-bans-ipl-broadcast-following-mustafizur/?utm_source=rss&amp;utm_medium=feed&amp;utm_campaign=rss-sports</link><guid isPermaLink="true">https://pressroom.in/bangladesh-bans-ipl-broadcast-following-mustafizur/</guid><pubDate>Tue, 06 Jan 2026 14:56:20 +0530</pubDate><dc:creator>PressRoom Desk</dc:creator><category>Sports</category><description>In a major retaliatory move, the Bangladesh government has officially banned the broadcast of the Indian Premier League (IPL) 2026 across the country.</description><enclosure url="https://pressroom.in/uploads/2026/01/ipl.webp" type="image/webp" length="0"/><media:content url="https://pressroom.in/uploads/2026/01/ipl.webp" medium="image"/></item>
<item><title>BCB Pulls Out of T20 World Cup in India Over Security Concerns</title><link>https://pressroom.in/bcb-pulls-out-of-t20-world-cup-in-india-over-security/?utm_source=rss&amp;utm_medium=feed&amp;utm_campaign=rss-sports</link><guid isPermaLink="true">https://pressroom.in/bcb-pulls-out-of-t20-world-cup-in-india-over-security/</guid><pubDate>Mon, 05 Jan 2026 18:18:10 +0530</pubDate><dc:creator>PressRoom Desk</dc:creator><category>Sports</category><description>The Bangladesh Cricket Board (BCB) has officially decided against sending the national team to India for the T20 World Cup scheduled to begin on February 7, 2026.</description><enclosure url="https://pressroom.in/uploads/2026/01/bangladesh.webp" type="image/webp" length="0"/><media:content url="https://pressroom.in/uploads/2026/01/bangladesh.webp" medium="image"/></item>
<item><title>KCL Announces Live Multi-Platform Broadcast for Inaugural Player Auction</title><link>https://pressroom.in/kcl-announces-live-multi-platform-broadcast-for/?utm_source=rss&amp;utm_medium=feed&amp;utm_campaign=rss-sports</link><guid isPermaLink="true">https://pressroom.in/kcl-announces-live-multi-platform-broadcast-for/</guid><pubDate>Fri, 26 Dec 2025 16:42:53 +0530</pubDate><dc:creator>PressRoom Desk</dc:creator><category>Sports</category><description>The Kabaddi Champions League (KCL) is set to make a historic media debut with the live broadcast of its first-ever player auction on December 28, 2025.</description><enclosure url="https://pressroom.in/uploads/2025/12/KCL.webp" type="image/webp" length="0"/><media:content url="https://pressroom.in/uploads/2025/12/KCL.webp" medium="image"/></item>
<item><title>Rohit Sharma Battles Vecna: Netflix Reveals Epic ‘Stranger Things’ Crossover</title><link>https://pressroom.in/rohit-sharma-battles-vecna-netflix-reveals-epic/?utm_source=rss&amp;utm_medium=feed&amp;utm_campaign=rss-sports</link><guid isPermaLink="true">https://pressroom.in/rohit-sharma-battles-vecna-netflix-reveals-epic/</guid><pubDate>Wed, 24 Dec 2025 17:52:31 +0530</pubDate><dc:creator>PressRoom Desk</dc:creator><category>Sports</category><description>In a groundbreaking fusion of Indian cricket and global pop culture, Netflix India has released a gripping new teaser for the upcoming season of ‘Stranger Things’ featuring Indian captain Rohit Sharma.</description><enclosure url="https://pressroom.in/uploads/2025/12/Rohit-Sharma.webp" type="image/webp" length="0"/><media:content url="https://pressroom.in/uploads/2025/12/Rohit-Sharma.webp" medium="image"/></item>
<item><title>Mid East Falcons Crowned Baseball United Champions as Zee Wraps Historic Debut Season</title><link>https://pressroom.in/mid-east-falcons-crowned-baseball-united-champions-as/?utm_source=rss&amp;utm_medium=feed&amp;utm_campaign=rss-sports</link><guid isPermaLink="true">https://pressroom.in/mid-east-falcons-crowned-baseball-united-champions-as/</guid><pubDate>Fri, 19 Dec 2025 06:00:00 +0530</pubDate><dc:creator>PressRoom Desk</dc:creator><category>Entertainment</category><description>Zee Entertainment Enterprises Limited (ZEEL) successfully concluded its broadcast of Baseball United’s inaugural season as the Mid East Falcons clinched the first-ever United Series championship.</description><enclosure url="https://pressroom.in/uploads/2025/12/Falcons.webp" type="image/webp" length="0"/><media:content url="https://pressroom.in/uploads/2025/12/Falcons.webp" medium="image"/></item>
<item><title>Rohit Sharma Named ICC T20 World Cup 2026 Ambassador</title><link>https://pressroom.in/rohit-sharma-named-icc-t20-world-cup-2026-ambassador/?utm_source=rss&amp;utm_medium=feed&amp;utm_campaign=rss-sports</link><guid isPermaLink="true">https://pressroom.in/rohit-sharma-named-icc-t20-world-cup-2026-ambassador/</guid><pubDate>Wed, 26 Nov 2025 19:11:36 +0530</pubDate><dc:creator>PressRoom Desk</dc:creator><category>Sports</category><description>India’s former captain, Rohit Sharma, has been appointed the tournament ambassador for the ICC Men’s T20 World Cup 2026, which will be jointly hosted by India and Sri Lanka from February 7 to March 8, 2026.</description><enclosure url="https://pressroom.in/uploads/2025/11/Rohit-Sharma.webp" type="image/webp" length="0"/><media:content url="https://pressroom.in/uploads/2025/11/Rohit-Sharma.webp" medium="image"/></item>
<item><title>ZEE to LIVE Stream DP World ILT20 Season 4 Globally Across TV &amp; Zee5</title><link>https://pressroom.in/zee-to-live-stream-dp-world-ilt20-season-4-globally/?utm_source=rss&amp;utm_medium=feed&amp;utm_campaign=rss-sports</link><guid isPermaLink="true">https://pressroom.in/zee-to-live-stream-dp-world-ilt20-season-4-globally/</guid><pubDate>Mon, 10 Nov 2025 16:57:34 +0530</pubDate><dc:creator>PressRoom Desk</dc:creator><category>Sports</category><description>Zee Entertainment Enterprises Ltd (‘Z’) has officially announced the live and exclusive broadcast of the DP World International League T20 (ILT20) Season 4, a premium 34-match cricket tournament.</description><enclosure url="https://pressroom.in/uploads/2025/11/New-Project-6-2.webp" type="image/webp" length="0"/><media:content url="https://pressroom.in/uploads/2025/11/New-Project-6-2.webp" medium="image"/></item>
<item><title>Women’s World Cup Viewership Hits Record 446M on JioHotstar as India Wins</title><link>https://pressroom.in/womens-world-cup-viewership-hits-record-446m-on-jio/?utm_source=rss&amp;utm_medium=feed&amp;utm_campaign=rss-sports</link><guid isPermaLink="true">https://pressroom.in/womens-world-cup-viewership-hits-record-446m-on-jio/</guid><pubDate>Sat, 08 Nov 2025 15:38:23 +0530</pubDate><dc:creator>PressRoom Desk</dc:creator><category>Sports</category><description>Women’s cricket in India has reached a monumental defining moment.</description><enclosure url="https://pressroom.in/uploads/2025/11/New-Project-10.webp" type="image/webp" length="0"/><media:content url="https://pressroom.in/uploads/2025/11/New-Project-10.webp" medium="image"/></item>
<item><title>Zee Sports Secures 3-Year Broadcast and Digital Rights for UP Kabaddi League</title><link>https://pressroom.in/zee-sports-secures-3-year-broadcast-and-digital-right/?utm_source=rss&amp;utm_medium=feed&amp;utm_campaign=rss-sports</link><guid isPermaLink="true">https://pressroom.in/zee-sports-secures-3-year-broadcast-and-digital-right/</guid><pubDate>Tue, 04 Nov 2025 16:25:26 +0530</pubDate><dc:creator>PressRoom Desk</dc:creator><category>Sports</category><description>Zee Entertainment Enterprises Limited’s (ZEEL) sports division, Zee Sports, has finalized a significant three-year partnership with SJ Uplift Kabaddi’s Uttar Pradesh Kabaddi League (UPKL).</description><enclosure url="https://pressroom.in/uploads/2025/11/New-Project-6-1.webp" type="image/webp" length="0"/><media:content url="https://pressroom.in/uploads/2025/11/New-Project-6-1.webp" medium="image"/></item>
<item><title>Bollywood Cheers Women’s Cricket Team for Historic World Cup Win</title><link>https://pressroom.in/bollywood-cheers-womens-cricket-team-for-historic/?utm_source=rss&amp;utm_medium=feed&amp;utm_campaign=rss-sports</link><guid isPermaLink="true">https://pressroom.in/bollywood-cheers-womens-cricket-team-for-historic/</guid><pubDate>Tue, 04 Nov 2025 15:45:24 +0530</pubDate><dc:creator>PressRoom Desk</dc:creator><category>Sports</category><description>The Indian Women’s Cricket Team has been showered with massive praise from the entire entertainment industry following their historic first-ever ICC World Cup victory.</description><enclosure url="https://pressroom.in/uploads/2025/11/New-Project-7.webp" type="image/webp" length="0"/><media:content url="https://pressroom.in/uploads/2025/11/New-Project-7.webp" medium="image"/></item>
<item><title>Dirtcube, Gods and Heroes Partner for India’s First 11v11 Real-Time ‘Gods of Cricket’ Game</title><link>https://pressroom.in/dirtcube-gods-and-heroes-partner-for-indias-first-11v/?utm_source=rss&amp;utm_medium=feed&amp;utm_campaign=rss-sports</link><guid isPermaLink="true">https://pressroom.in/dirtcube-gods-and-heroes-partner-for-indias-first-11v/</guid><pubDate>Wed, 29 Oct 2025 14:42:07 +0530</pubDate><dc:creator>PressRoom Desk</dc:creator><category>Sports</category><description>Dirtcube Interactive LLP and Gods and Heroes Studio Pvt. Ltd.</description><enclosure url="https://pressroom.in/uploads/2025/10/New-Project-10-2.webp" type="image/webp" length="0"/><media:content url="https://pressroom.in/uploads/2025/10/New-Project-10-2.webp" medium="image"/></item>
<item><title>NDTV Launches National Golf ProAm Circuit to Elevate India’s Corporate Sporting Calendar</title><link>https://pressroom.in/ndtv-launches-national-golf-proam-circuit-to-elevate/?utm_source=rss&amp;utm_medium=feed&amp;utm_campaign=rss-sports</link><guid isPermaLink="true">https://pressroom.in/ndtv-launches-national-golf-proam-circuit-to-elevate/</guid><pubDate>Sat, 25 Oct 2025 15:50:02 +0530</pubDate><dc:creator>PressRoom Desk</dc:creator><category>Sports</category><description>NDTV has formally launched the NDTV Golf ProAm at the recently concluded NDTV World Summit 2025, an event that is already being hailed as one of the most exclusive and aspirational fixtures on India’s corporate golf calendar.</description><enclosure url="https://pressroom.in/uploads/2025/10/New-Project-1-5.webp" type="image/webp" length="0"/><media:content url="https://pressroom.in/uploads/2025/10/New-Project-1-5.webp" medium="image"/></item>
<item><title>Home Run for Indian Sports: Baseball United Partners with Zee Entertainment to Bring Pro Baseball to Millions</title><link>https://pressroom.in/home-run-for-indian-sports-baseball-united-partners/?utm_source=rss&amp;utm_medium=feed&amp;utm_campaign=rss-sports</link><guid isPermaLink="true">https://pressroom.in/home-run-for-indian-sports-baseball-united-partners/</guid><pubDate>Fri, 17 Oct 2025 16:23:07 +0530</pubDate><dc:creator>PressRoom Desk</dc:creator><category>News</category><description>In a historic move poised to popularize baseball across the Indian Subcontinent, Baseball United, the first professional league dedicated to the Middle East and South Asia, has secured a landmark partnership with Zee Entertainment Enterprises Limited (ZEE), a media giant in India.</description><enclosure url="https://pressroom.in/uploads/2025/10/New-Project-25.webp" type="image/webp" length="0"/><media:content url="https://pressroom.in/uploads/2025/10/New-Project-25.webp" medium="image"/></item>
<item><title>Women’s Cricket Revolution: ICC World Cup 2025 Smashes Viewership Records on JioHotstar &amp; Star Sports</title><link>https://pressroom.in/womens-cricket-revolution-icc-world-cup-2025-smashes/?utm_source=rss&amp;utm_medium=feed&amp;utm_campaign=rss-sports</link><guid isPermaLink="true">https://pressroom.in/womens-cricket-revolution-icc-world-cup-2025-smashes/</guid><pubDate>Fri, 17 Oct 2025 16:17:10 +0530</pubDate><dc:creator>PressRoom Desk</dc:creator><category>Sports</category><description>The ICC Women’s Cricket World Cup 2025 has unequivocally announced the arrival of women’s sports as a mainstream phenomenon in India, shattering multiple viewership records across both digital and television platforms.</description><enclosure url="https://pressroom.in/uploads/2025/10/New-Project-24.webp" type="image/webp" length="0"/><media:content url="https://pressroom.in/uploads/2025/10/New-Project-24.webp" medium="image"/></item>
<item><title>DreamHack India Celebrates 6th Anniversary with Grand Gaming &amp; Pop Culture Fest in Hyderabad</title><link>https://pressroom.in/dreamhack-india-celebrates-6th-anniversary-with-grand/?utm_source=rss&amp;utm_medium=feed&amp;utm_campaign=rss-sports</link><guid isPermaLink="true">https://pressroom.in/dreamhack-india-celebrates-6th-anniversary-with-grand/</guid><pubDate>Wed, 15 Oct 2025 15:05:24 +0530</pubDate><dc:creator>PressRoom Desk</dc:creator><category>News</category><description>Hyderabad Comic Con X DreamHack India returns for its sixth-anniversary edition, promising an unforgettable three-day festival of gaming, esports, comics, and fandom culture.</description><enclosure url="https://pressroom.in/uploads/2025/10/New-Project-10-1.webp" type="image/webp" length="0"/><media:content url="https://pressroom.in/uploads/2025/10/New-Project-10-1.webp" medium="image"/></item>
<item><title>BIG FM Becomes Official Radio Partner for Historic IndianOil World Para Athletics Championships in New Delhi</title><link>https://pressroom.in/big-fm-becomes-official-radio-partner-for-historic/?utm_source=rss&amp;utm_medium=feed&amp;utm_campaign=rss-sports</link><guid isPermaLink="true">https://pressroom.in/big-fm-becomes-official-radio-partner-for-historic/</guid><pubDate>Mon, 29 Sep 2025 18:02:29 +0530</pubDate><dc:creator>PressRoom Desk</dc:creator><category>Content</category><description>BIG FM, one of India’s largest and most influential radio networks, has officially partnered with the Paralympic Committee of India (PCI) as the Official Radio Partner for the upcoming IndianOil New Delhi 2025 World Para Athletics Championships.</description><enclosure url="https://pressroom.in/uploads/2025/09/New-Project-4-4.webp" type="image/webp" length="0"/><media:content url="https://pressroom.in/uploads/2025/09/New-Project-4-4.webp" medium="image"/></item>
<item><title>JioGames &amp; Chitkara University Launch State-of-the-Art Innovation Centre to Forge India’s Next-Gen Gaming and Tech Innovators</title><link>https://pressroom.in/jiogames-chitkara-university-launch-state-of-the-art/?utm_source=rss&amp;utm_medium=feed&amp;utm_campaign=rss-sports</link><guid isPermaLink="true">https://pressroom.in/jiogames-chitkara-university-launch-state-of-the-art/</guid><pubDate>Fri, 26 Sep 2025 17:59:01 +0530</pubDate><dc:creator>PressRoom Desk</dc:creator><category>Education</category><description>A significant new chapter in the convergence of gaming and future-ready education was formally inaugurated at Chitkara University with the launch of the JioGames Innovation Centre on Thursday, September 25, 2025.</description><enclosure url="https://pressroom.in/uploads/2025/09/New-Project-9-2.webp" type="image/webp" length="0"/><media:content url="https://pressroom.in/uploads/2025/09/New-Project-9-2.webp" medium="image"/></item>
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