Roarrr Media & Public Relations, a dynamic PR and Marcomm firm in India, proudly marks a decade of excellence in the world of communication, branding, and media relations. Founded in 2014 by Sonali Ramaiya, the agency has made a significant mark by unleashing the untapped potential of Indian and global businesses, transforming them into well-recognized brands.
As Roarrr commemorates this milestone, it also takes a giant leap forward by welcoming Ganapathy Viswanathan, a veteran in the communications industry, as Chief Mentor. With over three decades of experience across various sectors, including FMCG, Consumer Durables, Pharmaceuticals, and Services, Mr. Viswanathan’s appointment signifies a new chapter of growth and strategic evolution for the firm.
Over the past 10 years, Roarrr has built a reputation for delivering innovative PR campaigns that resonate. Headquartered in Mumbai, with operations in Canada and an affiliate network spanning 165 Indian cities, the agency offers end-to-end visibility solutions. From high-profile brand management and media relations to digital marketing and crisis management, Roarrr prides itself on its creative prowess, helping brands build compelling narratives that echo across markets.
Sonali Ramaiya, a multipreneur and educator, holds an MBA in Marketing and brings extensive experience with global brands. She has fostered a client-centric approach that empowers businesses to achieve market prominence.
Ganapathy Viswanathan brings unparalleled expertise to Roarrr Media, having held leadership roles in various organizations in the fields of Advertising, PR, and Digital. He began his career with Ogilvy, being part of the core team that launched several notable campaigns for brands such as Titan, Philips, Maharashtra Tourism, Crompton Greaves, and AIS Glass. His accomplishments include the 360-degree launch of Titan Watches, from IPO to product unveiling, and collaborating with the government of Andhra Pradesh to promote the state as a global investment destination when Chandrababu Naidu was Chief Minister.
Notably, Mr. Viswanathan led award-winning campaigns for Maharashtra Tourism, including the prestigious launch of the luxury train Deccan Odyssey, and developed the celebrated “Maharashtra Unlimited” branding during the repositioning of the Maharashtra Tourism brand. He has also been associated with Lintas, Mudra, and Publicis Group. At Publicis, he was part of the leadership team at 2020 MSL (West), winning several significant business accounts across diverse verticals.
Beyond his professional roles, Viswanathan believes in sharing his vast knowledge and is part of the visiting faculty at leading colleges, including the Xavier Institute of Communication in Mumbai.
With Ganapathy Viswanathan onboard as Chief Mentor, Roarrr Media & Public Relations aims to scale new heights by expanding its capabilities, growing its client portfolio, and nurturing young PR professionals. His mentorship will complement the agency’s ethos of storytelling that roars, setting the stage for the next decade of growth and impact.
“We are thrilled to celebrate this milestone and honored to have Ganapathy Viswanathan join us as Chief Mentor,” said Sonali Ramaiya, Founder of Roarrr Media & Public Relations. “With his vast knowledge, passion, experience, and vision, we are poised to take Roarrr to the next level, continuing our legacy of transforming businesses into household names.”
“In my career, I’ve been fortunate to learn from and spend valuable time with many great mentors. I am glad to contribute to Roarrr Media’s journey and add value as they scale new heights in this exciting phase of growth,” added Ganapathy Viswanathan.
Key Highlights:
• Roarrr Media & Public Relations celebrates 10 years in the industry.
• Mr. Ganapathy Viswanathan joins as Chief Mentor, bringing over 30 years of experience.
• The agency aims to expand its capabilities and grow its client portfolio with Mr. Viswanathan’s guidance.